Akker-what? Akkermansia!
Yep…we hear you ; ) What the * is that?! Simply put: it is quite a complex story about friendly gut bacteria helping you to control your weight, blood-sugar and cholesterol level. But hey, let’s stay away from complex strategies, simplify and get straight to the point.
‘What is our target audience after?’, we said. Well, we believe that they like to be in control. ‘Aha!’ And what do people who like to be in control do? Exactly! They ‘check the boxes’.
FRED defined the audience and invited them to check their Akkermansia level. With smart name dropping, a creative concept at the service our our campaign, a shiny new website with a playful and easy test, thought-through POS material and a print and online media campaign, our target audience now says YES to Akkermanisa.
